Start an interesting Discussion on LinkedIn and your name appears at the top every time someone adds their opinion or comments. 
You are creating "Brand You"
For example: Who do you think of when you think of EMSinsider Global?  : ) 

In the Digital Age you are the product that people trust, respect and buy. Start creating Brand You today. 

What are you an expert at? What one thing do you know better than anyone else? What problem have you solved? 
Then, pose a question that you know the answer to. Others who have that problem, question, are interested...will engage and voila! You have found your audience.